American Apparel and Pacific Sunwear are some examples of clothing brands/stores that fell in 2016. When small niche fashion companies are forced to grow rapidly, they seem to always die faster. Steadily, Nast Gal could have grown to over $100 million in profitable revenue with no VC money at all.” states that “Nasty Gal, today, should be a thriving company if they hadn’t been caught up in the venture capital financed hyper growth mode. Many high-volume investors decided to invest and grow the business as fast as they could, just like a tech start-up.

Investors and players in Silicon Valley became obsessed with the fast, organically growing online store. says overfunding killed Nasty Gal, AKA too many players in a small game means it’s bound to end quickly. How did it get here, and how did a company with a CEO that all girl bosses look up to fail? How Over Growth Caused the Nasty Gal Bankruptcy The entire site and stock currently are 70 percent off, and customers are complaining the purchases they’ve made were charged full price on their credit cards meanwhile no customer service reps are responding to their emails for refunds. Nasty Gal will remain an online retailer and will float on thanks to Boohoo, but for the moment the company is all over the place. Today Nasty Gal is closing all of its retail stores in Los Angeles. 66 percent of Nasty Gal will be acquired by Boohoo by the end of February, for a mere $20 million. In the year 2015 alone Nasty Gal made $300 million in sales. This is why Nasty Gal failed, a brand that had recognition of 2.3 million followers on Instagram with a database of over 550,000 customers.

The epitome of a cool girl clothing online boutique filed bankruptcy in November 2016.

Nasty gal series